You have managed to mobilize the necessary resources to take your business to the next level; it remains to be seen who to entrust the design and realization of your Shopify store. Whether you want to create a new site or redesign one you already have, it's essential to approach this project from the right angle. Some companies prefer to work in-house by hiring developers. Others choose to work with outside resources: freelance Shopify developers, expert Shopify agencies, etc. You have various possibilities; the choice is up to you.
Determine your internal vision before creating or renovating your Shopify store
What do you need and what do you want?
Concretely
articulate your ideas so that all stakeholders can get a glimpse of your
vision. Indeed, the idea may seem attractive in everyone's mind, but we have to
see if it corresponds to the current need. The goal is to have a basic idea
that you can present to the agency that will develop your e-commerce site.
How to set the objectives for your e-commerce site?
You have
just defined your needs and your wishes; it remains to determine your
objectives. So that your Shopify
agency can achieve the goals you set for them and optimize your new
e-commerce site, give them measurable and achievable goals in a defined time
as:
• The
increase in online income of 15% on such and such a such and such period
• The
increase in conversion rates from 20 to 25% over such or such period
For all these operations and to make sure that everything works perfectly, you need to hire the developer for Shopify.
Are Freelancers Good for This Work?
They are
very efficient at carrying out small projects quickly, in the short term. They
can work solo or in a team. Unfortunately, they generally do not have the
necessary resources and skills to carry out large-scale projects.